Industry: Sports & Athletics
Platform: Shopify
Services Provided: Full eCommerce Development, Inventory Management, Secure Checkout, Custom UX
The Challenge
A major collegiate athletic organization wanted to launch an online store to offer branded apparel and merchandise for fans, athletes, and alumni. The goal was to strengthen fan engagement while driving additional revenue through exclusive licensed products.
However, they needed a platform that could handle real-time inventory, high-volume traffic, and deliver a seamless mobile shopping experience.
The NMC Approach
NMC helped design and launch a secure Shopify storefront tailored to the needs of the athletic brand. The solution featured:
- A mobile-optimized shopping experience
- Real-time inventory tracking and streamlined order processing
- Secure checkout with multiple payment options
- Custom branded product pages and categories
- Seamless integrations with marketing tools
The Results
The new Shopify store enabled the organization to centralize their merchandise strategy and deliver a consistent fan experience. Key outcomes included:
- Increased online merchandise sales
- Higher mobile conversions
- Improved order fulfillment efficiency
- Stronger community engagement through branded gear
